When sending corporate gifts, there’s one question on everyone’s mind. How do you make corporate gifts memorable? Companies everywhere have realized the incredible power of sending a good gift at the right time. So, a little extra time and attention should be paid to what you’re sending and how you’re sending it. One of the easiest ways to stand out is by using your own branding. Branded alcohol gifts are a great way to keep your company at the forefront of the minds of your partners, employees, and customers.
Previously we’ve discussed the etiquette behind sending alcohol as a corporate gift. Now, we’re diving into how adding your branding can elevate your corporate gifts. Keep reading to get the ins and outs of making the most of your branded gifts.
Are Branded Alcohol Gifts Really Good for Business?
Sending alcohol gifts is a long-standing business tradition. Good for closing business deals, welcoming new employees, thanking long-term customers, and more. So, sending branded alcohol gifts is just a way to improve a long-standing tradition. However, there are a few things you’ll want to consider when it comes to branding your corporate alcohol gifts.
First, double-check that your recipient is of legal drinking age. This varies from country to country, so doing your homework pays off.
If you’re sending a corporate alcohol gift to someone in another company, check with their HR. You’ll want to see if they are allowed to accept alcoholic gifts in the office. It also helps to familiarize yourself with the policy on accepting gifts in general.
If possible, try to figure out what their drink of choice is. While branded alcohol gifts will help you stand out, showing you know your recipients’ tastes will help you stand out even more.
Finally, consider your timing.
When To Send Branded Alcohol Gifts
There’s a time and a place for everything, and branded gifts are absolutely no exception. If you want to make the most of your branded gifts, consider sending them at the following moments:
- Anniversaries for working with customers, employees, and business partners.
- During employee recruitment.
- As invites to company events.
- As a thank you for attending an online workshop or webinar.
- To re-engage with old customers and clients.
- New Year’s and holiday gifts.
- As an invite to a meeting or to thank them for meeting with you.
Branded gifts are a great way to help your company stand out. They are also powerful sales and marketing tools. And with great power comes great responsibility. Sending branded alcohol gifts at the wrong time can leave a bad taste in your recipient’s mouth. For moments that are all about the recipient, such as birthdays and weddings, leave the branding at a minimum. Your company’s logo on the card is more than enough!
Sometimes the perfect opportunity for sending a gift shows up last minute. But branded gifts are still an option with a custom corporate e-gift campaign! In fact, e-gift cards can empower your recipients to pick exactly the alcohol they’d like to enjoy and when they’d most like to enjoy it.
How To Make Your Corporate Gifts Memorable
If you want to make your corporate gifts memorable, investing time is key. Ensuring you work on your corporate gift orders at least 2 weeks in advance will allow you time to consider your options. Going even further and working with a Corporate Gift Specialist to plan your corporate gifts will help you make the most of every dollar you spend.
Working with a Corporate Gift Specialist will help you iron out all the details when sending branded alcohol gifts in any country. They’ll even help you with gift selection! Consider pairing your alcohol gifts with something that will last to make your gifts unforgettable such as:
- Decanters
- Tumblers
- Wine Glasses
- Whiskey Stones
- Cheese Boards
If your company has the budget, sending a gift for no reason at all can make it the most memorable. This kind of gesture will help your VIPs understand just how important they are to your company. It will also help make for a more personal connection.
When in doubt, consider going above and beyond. Consider sending flowers, gourmet goodies, or even sweets along with your alcohol gifts. If the gift feels like a full experience, your recipient is more likely to remember the gesture and even brag about it.
Most Importantly – Gift with Kindness
The most important part of any gift is the thought behind it. Sending a branded gift will help you stand out, but that isn’t the end of it. Make sure you take the time to write a thoughtful gift message to your recipient every time you surprise them with something. After all, sending corporate gifts is about building a personal connection.
You’ve learned about sending branded alcohol gifts: now what?
- Surprise your VIPs with corporate gifts.
- Learn more about International Business Drinking Etiquette.
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A foodie, nerd, book lover, and eager taste tester. I’m a night owl with a need to expand my knowledge of other cultures and places to give myself a better perspective.