Soju: South Korea’s Spirit of Connection
Walk into any Korean restaurant and look at the tables. Somewhere between the grilling meat and the side dishes, you’ll spot a small green bottle. That’s soju. Locals drink it at family dinners, office parties, and late-night street stalls, and the bottles are cheap enough that nobody thinks twice about ordering another. Known worldwide as Korean soju, it’s one of the best-selling spirits on the planet, and plenty of people outside Korea still haven’t tried it.
So what is it, how strong is it, and why does it matter so much to Korean drinking culture?
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Passionate about friends, family, music, soccer, gifts, travel, and lifelong learning, Otavio Ribeiro has been contributing his marketing expertise to Drinkable Gifts as Brand Manager since 2025.
A Brazilian holding dual nationality with Portugal, Otavio also has a deep love for writing. His guiding principle and favorite quote is, “Be so good they can’t ignore you.”