Understanding Corporate Gifting Strategy In 2026
In 2026, a corporate gifting strategy has officially moved from a “nice-to-have” to a sophisticated engine for relationship management. With the rise of global teams and a highly digital sales landscape, a generic approach no longer cuts it.
This guide explores how to build a winning corporate gifting strategy that leverages high-touch experiences, inclusive choices, and the premium appeal of corporate alcohol gifts!
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Alex is a hopeless romantic who was supposed to be born in Italy (her dream destination), but proud to be South African nonetheless. She lives by her heart, and, consequentially, leaves a little bit of herself in everything she writes. She wholeheartedly believes that mermaids (and fairies) exist and is deadly afraid of the age ’30’.